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COURSE STRUCTURE

COURSE STRUCTURE

Unitech B-School is very keen in updating student’s knowledge and skills as per the current industry requirements. For making frequent and necessary changes in curriculum, we conduct Board of Studies (BOS) meetings every six months. BOS structure is formed by industry experts from renowned organizations and faculty experts of various domains

COURSE STRUCTURE 2021-23
Sr. No. Course Type Credits Nature of the course Concurrent
Evaluation Marks
End Semester
Evaluation Marks
Total Marks Semester 1 Semester 2 Semester 3 Semester 4 Total Courses Total Credits
1 Generic Core Courses 3 Compulsory 50 50 100 4 4 4 2 14 42
2 Generic Elective Courses 2 Elective 50 - 50 1 1 1 - 3 6
3 Specialization Core Courses 3 Compulsory 50 50 100 3 3 3 - 9 27
4 Specialization Elective Courses 2 Elective 50 - 50 1 1 1 - 3 6
5 Summer Internship Project 6 Compulsory 100 100 200 - - 1 - 1 6
6 Foundation Courses 1 Elective 50 - 50 1 - - - 1 1
7 Value Added Courses 2 Compulsory 50 - 50 3 3 3 - 9 18
8 Audit Courses 2 Elective 50 - 50 - - 1 1 2 4
9 Alternate Study Courses 1 Elective 50 - 50 1 1 1 1 2 2
10 Multidisciplinary Courses 1 Elective 50 - 50 1 1 - - 2 2
11 Certification Courses 2 Compulsory - 50 50 4 4 4 - 12 24
12 Dissertation 3 Compulsory 50 50 100 - - - 1 1 3
13 Interdisciplinary Courses 2 Elective 50 - 50 - - - 1 1 2
Total 19 18 19 6 13 143
Generic Core Courses
Semester 1 Semester 2 Semester 3 Semester 4
1 Principles and Practices of Management and Organizational Behaviour Managerial Economics Business Policy & Strategic Management Business Ethics and Corporate Governance
2 Principles of Marketing Marketing Management Enterprise Performance Management Environmental, Social & Governance
3 Business Accounting Financial Management Legal Aspects of Business Universal Human Values
4 Research Methodology and Quantitative Techniques Desk Research Analysis Entrepreneurship Development -
Generic Elective Courses
Semester 1 Semester 2 Semester 3 Semester 4
1 Entrepreneurship Essentials Start Up and New Venture Management Digital Business -
2 Fundamentals of Human Resource Demand Analysis and Forecasting Project Management -
3 Indian Economy Global emerging trends and Innovation Managing Innovation -
Specialization Core Courses
Marketing Management
Semester 1 Semester 2 Semester 3 Semester 4
1 Sales and Distribution Management Service Marketing Consumer Behaviour -
2 Retail Management and Rural Marketing Brand Management Integrated Marketing Communication -
3 Digital Marketing Market Research Product and Brand Management/Marketing Strategy -
Financial Management
1 Commercial Banking and Financial Services Financial Planning and wealth management Financial Modelling and Investment Banking -
2 Merchant Banking and Financial Services Advanced Financial Management International Finance, Forex & Treasury Management -
3 Capital Market and Derivatives Investment Analysis and Portfolio Management Direct and indirect tax -
Human Resource Management
1 Introduction to Human Resource Management Compensation and Benefits Industrial Relations and Labour Laws -
2 Human Resource Administration Performance Management and Reward System Strategic and Global HRM -
3 Public Relations and Corporate Communication HR Analytics Organization Design and Change -
International Business Management
1 Introduction to International Business Management International Marketing International Economics & Institutions -
2 Operations and Supply Chain Management International Logistics and Supply Chain Management International Finance, Forex & Treasury Management -
3 Foreign Trade Policy Export Import Procedure and Documentation International Market Research -
Business Analytics Management
1 Management Information System Basics of Python Prescriptive Analytics -
2 Introduction to Business Analytics and Data Modelling IT Project Management Techniques Data security and privacy -
3 RDBMS & SQL Data Warehousing and Data Mining Social Media Analytics -
Specialization Elective Courses
Marketing Management
Semester 1 Semester 2 Semester 3 Semester 4
1 Business to Business Marketing International Marketing Marketing 4.0 -
2 Personal Selling High technology product marketing Marketing Analytics -
3 Marketing of Financial Services Sales Management in Corporate Customer Relationship Management -
Financial Management
1 Marketing of financial services Micro finance Digital Banking -
2 Basic Financial Modelling Credit Risk Management International Financial Reporting Standards -
3 Non-Banking Financial Company Mergers and Acquisitions MOFS-2 -
Human Resource Management
1 Training & Development Cross Cultural and International Human Resource Management LAB in Legal Compliance -
2 Tools for HR Human Capital Management and HR Audit HR Audit -
3 Talent Management Practices Conflict and Negotiation management Human Resource Information System -
International Business Management
1 International Business E-commerce International Sourcing and Import Management International Distribution Management -
2 International Institute and Trade Implication International Business Strategy International Business Laws and Contact Management -
3 Export of Services including IT and ITES Intellectual Property Rights in International Business International HRM and Cross Cultural Management -
Business Analytics Management
1 Design Thinking Data Management using NoSQL Marketing Analytics -
2 Introduction to AI and ML Introduction to Big Data Analytics Supply Chain Analytics -
3 Introduction to Cloud Computing Decision Support Systems for Managers HR Analytics -
Foundation Courses
Sr. No. Courses Sr. No. Courses
1 Elementary English 6 Elementary MS WORD
2 Basic of Stock Market 7 Elementary MS POWERPOINT
3 Elementary Economics 8 Elementary Business Etiquette
4 Elementary Accounting 9 Elementary Verbal Communication
5 Elementary Information Technology 10 Elementary Written Communication
Value Added Courses
Semester 1 Semester 2 Semester 3 Semester 4
1 ACDP Business Communication Lab Presentation Skills Life Management Skills Lab
2 Emotional Intelligence Personality Development Lab Business etiquettes Public Speaking
3 Aptitude Skills Guesstimates/Psychometric test Leadership Skills Lab Networking Skills & Social Etiquettes
Audit Courses
Sr. No. Courses Sr. No. Courses
1 Design Thinking 6 Fin-Tech
2 Artificial Intelligence 7 Bioinformatics
3 Machine Learning 8 Cyber Law
4 BlockChain Technology 9 E-Commerce
5 Data Visualisation with Power BI 10 Business Systems & Procedures
Alternate Study Courses
Sr. No. Courses Sr. No. Courses
1 MOOCs 6 Model development
2 Swayam/EdX/Coursera Courses 7 Field/Live Projects
3 Copyright registration 8 CSR Project
4 Research Paper Publication 9 Innovation Projects
5 Patent filing 10 Conference Presentations
Multidisciplinary Courses
Sr. No. Courses Sr. No. Courses
1 Music 7 Yoga
2 Dance/Zumba 8 Fashion Designing
3 Tourism and Adventure Sports 9 Blogging and Content Writing
4 Photography and Film Making 10 Media and Mass Communication
5 Catering Technology 11 Environmental Studies
6 Health, Nutrition and Fitness 12 Humanities and Social Sciences
Certification Courses
Specialization Semester 1 Semester 2 Semester 3 Semester 4
1 Marketing Management Basic MS Excel German Language Tableau CPFOM by SIBM PUNE Basic of Digital Marketing Advanced MS Excel German Language II Market Research (MnM) Business Analytics Structured Query Language(SQL) IBM Descriptive Analysis IBM Predictive Analysis using SPSS IBM CE- Learning Digital Marketing LBS -
2 Financial Management Basic MS Excel German Language Tableau CPFOM by SIBM PUNE Basic of Financial Modelling Advanced MS Excel German Language II NISM(Mutual fund Distribution Level 1 ) Nism(Securities Marketing Foundation) DB&F (DIPLOMA IN BANKING AND FINANCE) Business Analytics Structured Query Language(SQL) Behavioural Finance Personal Finance IBM Descriptive Analysis IBM Predictive Analysis using SPSS IBM CE- Learning Python for data science Certificate in Financial modelling and Equity valuation - Acuity Knowledge partner LBS -
3 Human Resource Management Basic MS Excel German Language Tableau CPFOM by SIBM PUNE Payroll Advanced MS Excel German Language II HR Analytical Recruitment & Core HR Function Business Analytics Structured Query Language(SQL) IBM Descriptive Analysis IBM Predictive Analysis using SPSS Strategic Human Resource Function Labour Law SAP for Human Capital LBS -
4 International Business Management Basic MS Excel German Language Tableau CPFOM by SIBM PUNE Export Import Procedures Advanced MS Excel German Language II International Logistics Management FOREX Management Business Analytics Structured Query Language(SQL) IBM Certified Descriptive Analytics IBM Certified Predictive Analytics International Logistics & Supply Chain Management Six Sigma LBS -
5 Business Analytics Basic MS Excel German Language Tableau Pre-builder CPFOM by SIBM PUNE Advanced MS Excel German Language II Business Analytics Structured Query Language(SQL) IBM Certified Python IBM Certified Descriptive Analytics IBM Descriptive Analysis IBM Predictive Analysis using SPSS IBM CE- Learning Python for data science SAP for Business Intelligence LBS Microsoft Certified: Data Analyst Associate Business Analyst -
Internships, Projects and Dissertation
Semester 1 Semester 2 Semester 3 Semester 4
1 Social Internship Winter Internship Summer Internship / Capstone Projects Dissertation
Interdisciplinary Courses
Students are required to study at least one course from any specialization other than elected specialization in any semester among four. However, students can opt for more than one course. [Student has to choose any one subject from Specialisation core courses]

Course Structure in Brief:

Semester Specialization Subjects Common Subjects Certifications as per specializations Project
Semester I 3 4 2 Market Research  ( Aug to Sept)
Semester II 3 4 2 Summer Internship Project  ( Jan to May)
Semester III 3 4 2 Winter Internship Project (Sept to Oct )
Semester IV   2   Live project ( one to two months at the organization where students get placed )
Induction/ Orientation Courses:
  • Organizational Behavior and Principle and Practices of Management
  • Managerial Communications
  • Indian Economy and Global Trends
Semester - I
Semester Sr. No. Subject Remaks
I DPS101 Indian Economy General Subjects
DPS102 Principles and Practices of Management & Organisational Behaviour
DPS103 Basics of Marketing Management
DPS104 Business Accounting
DPS105 Statistical and Quantitative Methods
DPS106 Managerial Economics
107 Elective I Specialisation Subjects
108 Elective II
Semester - II
Semester Sr. No. Subject Remaks
II DPS201 Marketing Management General Subjects
DPS202 Financial Management
DPS203 Research Methodology
DPS204 Legal Aspects of Business
DPS205 Industry Analysis and Business Analysis
206 Elective III Specialisation Subjects
207 Elective IV
208 Elective V
Semester - III
Semester Sr. No. Subject Remaks
III DPS301 Business Policy & Strategic Management General Subjects
DPS302 Entrepreneurship Development
DPS303 Enterprise Resource Planning
304 Elective VI Specialisation Subjects
305 Elective VII
306 Electie VIII
307 Elective IX

Semester - IV

Semester Sr. No. Subject Remaks
IV DPS401 Business Ethics & Corporate Governance General Subjects
DPS402 Business, Government and Society
ELECTIVE SUBJECTS
Marketing
  • Sales and Distribution Management
  • Retail Management & Rural Marketing
  • Services Marketing
  • International Marketing
  • Digital Marketing
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Brand Management
  • B2B Marketing
Financ
  • Commercial Banking & Financial Services
  • Financial Markets and Basics of Investment
  • Investment Analysis & Portfolio Management
  • Financial Planning & Wealth Management
  • Dirct & Indirect Taxes
  • Financial Modeling & Investment Banking
  • International Finance, Forex & Treasury Management
  • Mergers & Acquisitions
  • Working Capital Management & Capital Budgeting
HRM
  • Introduction to Human Resource Management
  • Human Resuorce Administration and Practices
  • Training & Development
  • Performance Management and Reward System
  • Organisational Development and Change
  • Compensation and Benefits
  • Industrial Relations
  • Strategic HRM
  • Labour Law