Specialization Core Courses
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Marketing Management
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Semester 1
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Semester 2
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Semester 3
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Semester 4
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1
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Sales and Distribution Management
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Service Marketing
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Consumer Behaviour
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-
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2
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Retail Management and Rural Marketing
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Brand Management
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Integrated Marketing Communication
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-
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3
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Digital Marketing
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Market Research
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Product and Brand Management/Marketing Strategy
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-
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Financial Management
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1
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Commercial Banking and Financial Services
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Financial Planning and wealth management
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Financial Modelling and Investment Banking
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-
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2
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Merchant Banking and Financial Services
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Advanced Financial Management
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International Finance, Forex & Treasury Management
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-
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3
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Capital Market and Derivatives
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Investment Analysis and Portfolio Management
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Direct and indirect tax
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-
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Human Resource Management
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1
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Introduction to Human Resource Management
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Compensation and Benefits
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Industrial Relations and Labour Laws
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-
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2
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Human Resource Administration
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Performance Management and Reward System
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Strategic and Global HRM
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-
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3
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Public Relations and Corporate Communication
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HR Analytics
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Organization Design and Change
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-
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International Business Management
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1
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Introduction to International Business Management
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International Marketing
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International Economics & Institutions
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-
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2
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Operations and Supply Chain Management
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International Logistics and Supply Chain Management
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International Finance, Forex & Treasury Management
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-
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3
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Foreign Trade Policy
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Export Import Procedure and Documentation
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International Market Research
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-
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Business Analytics Management
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1
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Management Information System
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Basics of Python
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Prescriptive Analytics
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-
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2
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Introduction to Business Analytics and Data Modelling
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IT Project Management Techniques
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Data security and privacy
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3
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RDBMS & SQL
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Data Warehousing and Data Mining
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Social Media Analytics
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